There are many different paper types you can use for your projects. They vary in composition, design, purpose and even weight and thickness. Each one offers bespoke design options you can utilise in your print. Because of this, each type is exciting in its own way. 

The benefits of a managed print service are very important to anyone looking to create appealing printed media with a significantly positive ROI. You’ll have direct control over your outcome while also being supported by the expertise of a print provider.

If you want to print artwork in full colour and with a high-quality finish, there are several things you have to consider. Now, you don’t need to learn about every single printing definition or technology to create good artwork, but there’s a process you should follow.

It can be difficult to decide the best file format for printing. The answer isn’t that simple - the file type you use depends on your print project and the results you’re after. You might ask yourself something like 'Should I save it as a PDF?’ amongst a whole host of other questions.

In the digital age, print isn’t dead. In fact, it’s experiencing a renaissance. Print is an art form, one that you can contribute to and capitalise on. Run-of-the-mill printed marketing materials no longer inspire so it’s time to create print that’s captivating and evocative. Bespoke printing offers just that.

If you’ve never worked with a printing partner before or you’ve stopped for a while, you’ll want to cover all the bases. What do these companies offer? How do you know which is the right one to work with? What even is a printing partner anyway? We’ve decided to answer all these questions for you. 

The final part of any printing process is choosing a finishing solution for your printed product. These can help to make your printed product even more striking, whether it’s by embellishing your logo, creating a tactile feel, adding dimension or even creating a sense of luxury.

When it comes to deciding which business printer to work with, you have many options. Some of them might not be up to a high standard and be unable to satisfy your specific needs.

Are you getting the best price, the best service and the best quality on every single print order? Probably not if you aren’t working with a printing partner. 

Everybody thought the rule was simple. Companies that produced any kind of media, such as brochures and catalogues, had to convert to digital or die. Traditional print might be glossy and reliable, but audiences were demanding more engaging and relevant information. But despite all of digital’s perceived advantages over print, both have their pros and cons.

The right printed leaflet can wow an audience and tell a reader exactly who your brand is. It’s a fantastic way to deliver a great first impression of your business.

Whilst digital platforms allow for great personalisation and highly targeted ads, our attention spans are constantly decreasing. How likely is it that you’ll remember a marketing post longer than it takes to press the share button? This is why a marketing leaflet, if done properly, is still highly relevant in 2019.

Crop. Absorption. Feeder. If you’re not familiar with printing terms, hearing them for the first time can be confusing. As printing professionals, printing terminology is like a second language to us. We’re always happy to explain the various definitions and meanings but we thought it’d be useful to provide a glossary of printing terms and phrases.

There’s no denying that today, there’s so much competition and the market is increasingly saturated. Plus, with the rise of social media, it’s a lot more challenging to stand out from the crowd. That doesn’t mean you can’t succeed in marketing, even if you’re a newbie to it all.

Contrary to what some people might believe, LED UV printing is more than just a ‘buzz phrase’ or fleeting piece of technology. It’s shaping the future of print as we currently know it, for the better.

Offline marketing has had a resurgence with an Event Marketing Report revealing that 95% of marketers prefer live events (which is a form of offline advertising) as it helps them build connections. But there are so many more innovative offline tactics you can still take advantage of.

Here’s why offline marketing does work and some brilliant real-life examples to back it up.

Someone might try and tell you that print marketing is dead. “What’s the point creating that brochure when you can spend your money on paid search instead?” These people are wrong and you have our permission to ignore them completely. The rise of digital marketing doesn’t spell the end of print; it simply changes the way that print should be used.

Boosting your brand awareness is obviously very important. When your target audience knows about your brand, your products and services are more likely to sell and eventually, you’ll have brand advocates that love shouting about your business.

Year on year, marketing techniques and tips continue to evolve. However, one thing that doesn’t change is that effective marketing is necessary for your business to reach its true potential. You can have the best content, product or service in the world, but marketing it correctly is what’ll make it reach the right people at the right time.

Here are five great marketing tips and tricks that you should be aware of in 2019.

The fast-paced world of marketing is continuously developing so it’s important to stay on top of the latest trends. The need for marketing is obviously crucial, but so is jumping on the relevant trends to stay ahead of the competition. It’s one thing to know what’s hot in the industry but it’s another to implement them in your own marketing strategy.