It’s easy to think that print advertising isn’t going to work in today’s increasingly digital world. That’s certainly not the case. In fact, studies have shown that people are 70 percent more likely to remember business seen in print compared to online - so it comes as no surprise that the major companies below decided to create some of the most effective print campaigns around.

Whether you’re a start-up business or a well-established brand, it’s important that your marketing budget is spent a lot smarter each and every year. From aspects like social media and print marketing right through to things many companies might overlook, such as video marketing, website security and so much more, we’ve got it all covered.

So, if you’re wondering what’s included in a marketing budget, then this blog post will outline the areas where you need to focus on.

Working with the right digital marketing agency can work wonders. Fact. There’s a boost of creativity, expertise in all areas of marketing ranging from content to email marketing and even a greater level of consistency where you know you can rely on them to deliver results.

There are now around 10,500 print management companies in the UK, so finding the perfect one to work with can be a challenge. Before signing on any dotted lines, take the opportunity to talk to a potential print company to get an idea of what a working relationship with them will be like.

With so many different print management companies to choose from, it’s difficult to know if you’ve made the right decision when you finally make your choice. To put your mind at ease, here are seven signs that you’re working with the right print company.

Run a digital advertising campaign and you can monitor click-through rates (CTR), social media engagements and goal tracking in Google Analytics to see how the campaign’s doing. These tools are useful when it comes to adapting the campaign if you aren’t getting the desired results.

Businesses are always on the hunt for new customers, but it’s not just as simple as that. You’ve got to know where to find them and how to approach them in the most effective manner. If you look in the wrong places and use the wrong medium to try and attract new customers, it’s not going to be very effective at all.

As technology has rapidly evolved and grown over the past decade, many businesses have started to neglect and question the power that the more traditional methods of advertising possess.

Web2print offers online tools for creating high-quality, consistent printing jobs for your business. It’s sometimes referred to as “remote publishing” or a “print e-commerce solution”, so don’t be confused if you come across these terms when looking for the right print supplier.

Embossed and debossed printing are both popular techniques that can create the kind of printed pieces that stand out where many others fall flat. They’re the invites that embody a day of elegance and those eye-catching business cards that you can’t stop running your finger over. But what is the difference between embossed and debossed printing? And which one suits your needs the most?

If you’re trying to elevate your printed marketing materials, both embossing and debossing are effective techniques to think about. There are benefits to both, but choosing the right method to suit your project can be difficult. We’ll outline the benefits of each to help you make the right choice for your specific needs.

Digital foil printing is actually very different from the traditional block foil printing method. Although we’re focusing on digital foil printing, both methods will leave your printed products with shiny, metallic accents so there’s no wrong answer on which method to pick - but traditional block foiling is a more popular option.

Foil printing can be the all-important difference between an ordinary marketing material and a piece that’s both shiny and irresistible. If you’re looking for a unique way to add some class and sophistication to your printed project to make it look and feel more premium, then foil printing is the way to go. Here’s what foil printing is and what it’s good for.

When it comes to printing a leaflet or brochure, there’s a wide range of techniques and options available to you. Choose the right combination and you’ll create printed marketing that grabs the eye of readers and elevates your brand. Embossed printing is a popular method of doing this, but what is embossed printing and where is it best used?

The big question when it comes to your next print project - other than the actual design aspect - is whether or not you want to use the four colour or spot colour printing method.

Four colour process printing can serve many purposes and introduce many benefits to your business. The printing process is a great way of making your work stand out from your competitors and getting noticed as you deserve. Not sure what it is? This post will outline everything you need to know about four colour process printing.

Gold foil is the extra flourish any printing job needs to take it to the next level. It adds elegance and class to your business’ marketing materials without you needing to break the bank. We’ll run through exactly why you should choose gold foil printing for your next project and some examples of jobs where we’ve used it before.

Whether it’s for high schools, colleges or universities, your prospectus is likely to be the first piece of literature that potential students see. So, you need to give off a good first impression. One thing that will definitely help how your prospectus is perceived is the stock it’s produced on. From matte and coated to glossy, here are the pros and cons of the stock options you could use for your prospectus.

When it comes to printing a planner, there are pros and cons to using matte and glossy prints. You want to create the best planner possible that will leave an impression on the reader, so you need to choose the printing method that you feel will suit your work the most. So, that’s why you need to look at both sides of the argument - matte and glossy.

When it comes to printing, we often automatically think about stock like paper and card. But it doesn’t just stop there. You can print on just about anything really and bespoke printed solutions, for example, printed packaging boxes are a great example. Here’s what they are, why they’re a good way to show off products and some innovative designs to inspire you.