Whether you’re welcoming a new team member or next year’s university students, a welcome pack is a tangible way to show the recipient how much you value them. During the pandemic, many organisations have been forced to hold events online, which has created a gap. It’s hard to be personable through a computer screen, however, this can be changed by sending a branded welcome pack through the mail.

As technology has changed and evolved, so has print marketing campaigns. With the use of mobile phones, print ads can come to life and interact with their audience. This has given marketers so much more to play with and greater ways to delight audiences.

Merchandise is a key part of marketing that’s ideal for getting your name out there. It’s tangible and helps your brand to be remembered long after a showcase or event. However, there is one downside - you often end up with mountains of stock that you may not use. Sometimes, you even update your branding before you’re able to hand it out to prospective customers.

Events may have felt non-existent this year, the real-life ones anyway. The kind of events where you go in person and meet other people, remember them? Well, one day we’ll be doing that again for sure and we can’t wait.

When done badly, billboards, flyers and coupons in the post can sometimes feel outdated, especially when you want to stand out from the competition. It can be tempting to stick to online marketing as it’s new, modern and exciting - but that doesn’t necessarily mean it’s the most effective.

You have the high-quality products and the beautiful showroom, now all you need is the customers. Word of mouth can only go so far, but print and digital marketing combined can entice customers that otherwise may not have ventured into your showroom.

Absolutely. Despite the digitisation of the consumer experience, printed catalogues are still firm fixtures in marketing. They’re tangible and tactile representations of your brand and offering, something websites wish they could achieve. 

Everyone seems to talk about the importance of an online presence for a small business. However, when it comes to marketing your business, many potential customers still love the feel of a business brochure in their hand.

Buying a house is one of the biggest transactions a person will ever make. It’s a huge decision that needs lots of time and consideration before making a commitment. We may live in a digital world, but never underestimate the power of print in helping prospective buyers make that all-important decision.

Brochures do a fantastic job of setting out your company information and introducing prospective clients to your products and services. If you've been in sales for any length of time, you've probably transitioned from physical brochures and now also use PDFs to show material to prospects and clients.

Printed marketing is tangible, impactful and memorable - it’s even scientifically proven to be more effective than digital marketing. Although we live in the digital age, it’s important to showcase your institution on all platforms, utilising old school marketing methods to reach all audiences and create campaigns that really stick in their minds. 

Studies show that consumers enjoy reading catalogues - that’s why they spend time engaging with them. In fact, the average time spent looking at a catalogue is just over 15 minutes and consumers tend to hold on to them for several weeks. 

The typical turnaround time for printing services can range from a couple of days to one week. Expect a quicker one for digital printing but for litho printing and large format, you’ll be waiting a little longer. Ultimately, it depends on the quantity, artwork and complexity of the job.

Print plays a big role in today’s higher education marketing campaigns and rightly so. It’s effective, actionable and remarkably underrated. Higher education is a competitive landscape with many fierce institutions fighting for the same audience as you.

Soft touch laminate is a velvety finish for print that exudes quality. It gives an instantaneous high-end feel to any printed material, which is why it's perfect for showcasing your business.

Process and spots colours are the two most widely accepted colour forms used in the printing industry. Whether you want high-quality, durable business cards or beautifully tactile soft-touch brochures - you’ll use one or the other for your printing project. 

The relationship between image resolution and print quality is somewhat temperamental. Picture this, a spectacular front cover looking great on your computer screen, you get the nod of approval from the rest of the team and you’re pretty chuffed with yourself.  

Analog. Tangible. Physical. Three ways of describing print, three ways it’s carved out a niche in the world of media and marketing. Even when people thought the digital age would be the end of print, it fought back to become more creative, unique and important than ever.

With deadlines looming and a print campaign raring to go, making sure your design is available as a print-ready file is essential for efficiency. Without it, you risk back and forth with your print provider and a last-minute print project that’s long overdue. 

Over a decade ago at B&B Press, we started our journey to become an eco-friendly printer. Since then, we've relentlessly measured and reduced the CO2 outputs from our printing company. It’s a challenge, but something the entire print supply chain should focus on achieving.