Everybody thought the rule was simple. Companies that produced any kind of media, such as brochures and catalogues, had to convert to digital or die. Traditional print might be glossy and reliable, but audiences were demanding more engaging and relevant information. But despite all of digital’s perceived advantages over print, both have their pros and cons.

The right printed leaflet can wow an audience and tell a reader exactly who your brand is. It’s a fantastic way to deliver a great first impression of your business.

Whilst digital platforms allow for great personalisation and highly targeted ads, our attention spans are constantly decreasing. How likely is it that you’ll remember a marketing post longer than it takes to press the share button? This is why a marketing leaflet, if done properly, is still highly relevant in 2019.

Crop. Absorption. Feeder. If you’re not familiar with printing terms, hearing them for the first time can be confusing. As printing professionals, printing terminology is like a second language to us. We’re always happy to explain the various definitions and meanings but we thought it’d be useful to provide a glossary of printing terms and phrases.

There’s no denying that today, there’s so much competition and the market is increasingly saturated. Plus, with the rise of social media, it’s a lot more challenging to stand out from the crowd. That doesn’t mean you can’t succeed in marketing, even if you’re a newbie to it all.

Contrary to what some people might believe, LED UV printing is more than just a ‘buzz phrase’ or fleeting piece of technology. It’s shaping the future of print as we currently know it, for the better.

Offline marketing has had a resurgence with an Event Marketing Report revealing that 95% of marketers prefer live events (which is a form of offline advertising) as it helps them build connections. But there are so many more innovative offline tactics you can still take advantage of.

Here’s why offline marketing does work and some brilliant real-life examples to back it up.

Someone might try and tell you that print marketing is dead. “What’s the point creating that brochure when you can spend your money on paid search instead?” These people are wrong and you have our permission to ignore them completely. The rise of digital marketing doesn’t spell the end of print; it simply changes the way that print should be used.

Boosting your brand awareness is obviously very important. When your target audience knows about your brand, your products and services are more likely to sell and eventually, you’ll have brand advocates that love shouting about your business.

Year on year, marketing techniques and tips continue to evolve. However, one thing that doesn’t change is that effective marketing is necessary for your business to reach its true potential. You can have the best content, product or service in the world, but marketing it correctly is what’ll make it reach the right people at the right time.

Here are five great marketing tips and tricks that you should be aware of in 2019.

The fast-paced world of marketing is continuously developing so it’s important to stay on top of the latest trends. The need for marketing is obviously crucial, but so is jumping on the relevant trends to stay ahead of the competition. It’s one thing to know what’s hot in the industry but it’s another to implement them in your own marketing strategy.

Marketers have to keep an awful lot of plates spinning at one time. There are demanding customers, sceptical superiors and just when you think you’ve cracked it, there’s a whole new technique the marketing world is going crazy for.

Direct mail is still proving to be a go-to method for many marketers, with the latest Advertising Association/Warc Expenditure Report revealing that ad spend for direct mail has increased by almost five percent to a record £22.2 billion.

From the format of direct mail to the plans you have in place, a lot of factors can change the budget you put towards your next campaign. Here’s how you can forecast a direct mail budget to set you up for success.

It’s easy to think that print advertising isn’t going to work in today’s increasingly digital world. That’s certainly not the case. In fact, studies have shown that people are 70 percent more likely to remember business seen in print compared to online - so it comes as no surprise that the major companies below decided to create some of the most effective print campaigns around.

Whether you’re a start-up business or a well-established brand, it’s important that your marketing budget is spent a lot smarter each and every year. From aspects like social media and print marketing right through to things many companies might overlook, such as video marketing, website security and so much more, we’ve got it all covered.

So, if you’re wondering what’s included in a marketing budget, then this blog post will outline the areas where you need to focus on.

Working with the right digital marketing agency can work wonders. Fact. There’s a boost of creativity, expertise in all areas of marketing ranging from content to email marketing and even a greater level of consistency where you know you can rely on them to deliver results.

There are now around 10,500 print management companies in the UK, so finding the perfect one to work with can be a challenge. Before signing on any dotted lines, take the opportunity to talk to a potential print company to get an idea of what a working relationship with them will be like.

With so many different print management companies to choose from, it’s difficult to know if you’ve made the right decision when you finally make your choice. To put your mind at ease, here are seven signs that you’re working with the right print company.

Run a digital advertising campaign and you can monitor click-through rates (CTR), social media engagements and goal tracking in Google Analytics to see how the campaign’s doing. These tools are useful when it comes to adapting the campaign if you aren’t getting the desired results.

Businesses are always on the hunt for new customers, but it’s not just as simple as that. You’ve got to know where to find them and how to approach them in the most effective manner. If you look in the wrong places and use the wrong medium to try and attract new customers, it’s not going to be very effective at all.