Offline Marketing: Does it Work and When Should You Use It?

Posted by B&B Press on 04 June 2019

Offline marketing has had a resurgence with an Event Marketing Report revealing that 95% of marketers prefer live events (which is a form of offline advertising) as it helps them build connections. But there are so many more innovative offline tactics you can still take advantage of.

Here’s why offline marketing does work and some brilliant real-life examples to back it up.

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Topics: Marketing

Where Does Print Marketing Stand in Today's Digital World?

Posted by B&B Press on 23 May 2019

Someone might try and tell you that print marketing is dead. “What’s the point creating that brochure when you can spend your money on paid search instead?” These people are wrong and you have our permission to ignore them completely. The rise of digital marketing doesn’t spell the end of print; it simply changes the way that print should be used.

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Topics: Print Tips, Marketing

5 Innovative Ways to Boost Brand Awareness for Every Business Size

Posted by B&B Press on 07 May 2019

Boosting your brand awareness is obviously very important. When your target audience knows about your brand, your products and services are more likely to sell and eventually, you’ll have brand advocates that love shouting about your business.

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Topics: Marketing

The Top Marketing Trends of 2019 and How to Jump Onboard

Posted by B&B Press on 26 April 2019

The fast-paced world of marketing is continuously developing so it’s important to stay on top of the latest trends. The need for marketing is obviously crucial, but so is jumping on the relevant trends to stay ahead of the competition. It’s one thing to know what’s hot in the industry but it’s another to implement them in your own marketing strategy.

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Topics: Marketing

6 Marketing Challenges and How to Overcome Them

Posted by B&B Press on 19 April 2019

Marketers have to keep an awful lot of plates spinning at one time. There are demanding customers, sceptical superiors and just when you think you’ve cracked it, there’s a whole new technique the marketing world is going crazy for.

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Topics: Marketing

How to Forecast a Direct Mail Budget

Posted by B&B Press on 21 March 2019

Direct mail is still proving to be a go-to method for many marketers, with the latest Advertising Association/Warc Expenditure Report revealing that ad spend for direct mail has increased by almost five percent to a record £22.2 billion.

From the format of direct mail to the plans you have in place, a lot of factors can change the budget you put towards your next campaign. Here’s how you can forecast a direct mail budget to set you up for success.

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Topics: Marketing

Still Debating the Effectiveness of Print Advertising? Here are 10 Killer Print Campaigns to Make You Look Twice

Posted by B&B Press on 13 March 2019

It’s easy to think that print advertising isn’t going to work in today’s increasingly digital world. That’s certainly not the case. In fact, studies have shown that people are 70 percent more likely to remember business seen in print compared to online - so it comes as no surprise that the major companies below decided to create some of the most effective print campaigns around.

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Topics: Marketing

What’s Included in a Marketing Budget?

Posted by B&B Press on 06 March 2019

Whether you’re a start-up business or a well-established brand, it’s important that your marketing budget is spent a lot smarter each and every year. From aspects like social media and print marketing right through to things many companies might overlook, such as video marketing, website security and so much more, we’ve got it all covered.

So, if you’re wondering what’s included in a marketing budget, then this blog post will outline the areas where you need to focus on.

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Topics: Marketing

How to Measure the Effectiveness of a Print Advertising Campaign

Posted by B&B Press on 05 February 2019

Run a digital advertising campaign and you can monitor click-through rates (CTR), social media engagements and goal tracking in Google Analytics to see how the campaign’s doing. These tools are useful when it comes to adapting the campaign if you aren’t getting the desired results.

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Topics: Marketing

How to Choose an Effective Direct Mailing List

Posted by B&B Press on 21 January 2019

Businesses are always on the hunt for new customers, but it’s not just as simple as that. You’ve got to know where to find them and how to approach them in the most effective manner. If you look in the wrong places and use the wrong medium to try and attract new customers, it’s not going to be very effective at all.

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Topics: Marketing

Questioning the Value of Print Advertising? Here's Why You Shouldn't

Posted by B&B Press on 10 January 2019

As technology has rapidly evolved and grown over the past decade, many businesses have started to neglect and question the power that the more traditional methods of advertising possess.

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Topics: Marketing

What is Web to Print?

Posted by B&B Press on 03 January 2019

Web2print offers online tools for creating high-quality, consistent printing jobs for your business. It’s sometimes referred to as “remote publishing” or a “print e-commerce solution”, so don’t be confused if you come across these terms when looking for the right print supplier.

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Topics: Print Advice, Marketing

What is Embossed Printing and How Can it Promote Your Brand

Posted by B&B Press on 11 December 2018

When it comes to printing a leaflet or brochure, there’s a wide range of techniques and options available to you. Choose the right combination and you’ll create printed marketing that grabs the eye of readers and elevates your brand. Embossed printing is a popular method of doing this, but what is embossed printing and where is it best used?

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Topics: Print Techniques, Marketing

Thinking Outside the Box with Printed Packaging Boxes

Posted by B&B Press on 03 October 2018

When it comes to printing, we often automatically think about stock like paper and card. But it doesn’t just stop there. You can print on just about anything really and bespoke printed solutions, for example, printed packaging boxes are a great example. Here’s what they are, why they’re a good way to show off products and some innovative designs to inspire you.

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Topics: Print Techniques, Marketing

Can Newsletters Be Part of a Charity Marketing Strategy in 2019?

Posted by B&B Press on 28 September 2018

Charity marketing strategies in 2019 have to be more creative than ever before. There are so many ways of reaching out to an audience now through digital means and print that you’ve got to differentiate yourself in order to stand out from the crowd.

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Topics: Charity & Education, Marketing

The Pros and Cons of Buying GDPR Mailing Lists (and How to Get Around the Cons)

Posted by B&B Press on 23 August 2018

You’ve probably read a lot about GDPR and its impact on direct marketing. If you haven’t, then head over to our blog on the basics of GDPR postal marketing. Before GDPR was introduced, mailing lists were an effective way of building a database of contacts for your business. So, post-GDPR, are they still worth your time?

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Topics: Marketing

Why Bespoke Printing Is Important For Selling Luxury Items

Posted by B&B Press on 19 October 2017

A lot needs to be taken into account when it comes time to print your brochures or leaflets. Your premium products need to be shown off in the highest quality possible so that it separates you from the competition, and it also separates your luxury products from those you can find in any ordinary store. Numerous factors come into play, but one of the most important to focus on is the printing aspect, which can determine whether the end result sees your product come off as luxurious, or something which readers aren’t impressed by. Here’s why bespoke printing is important for selling luxury items.

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Topics: Opinion, Print Techniques, Print Tips, Marketing, LED UV Printing

Advantages of Pamphlets For Business In The Age Of Social Media

Posted by B&B Press on 03 October 2017

In this digital age that we’re in, plenty of businesses have already decided that they don’t need to rely on printing. Instead, they’ve opted to fully embrace the internet and are referring more and more people to their websites and social media pages, but are they missing out? Here are the advantages of pamphlets for business in the age of social media.

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Topics: Print Tips, Marketing

Future Of Printing Technology And How It Will Help Charities And Businesses Like Yours

Posted by B&B Press on 26 September 2017

With the increased use of social media and the advancements of technology, a big assumption from charities and businesses is that printing might be a thing of the past.

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Topics: Print Techniques, Print Tips, Marketing

How Effective Are Brochures In Marketing?

Posted by B&B Press on 19 September 2017

With the rise of digital marketing and advertising through social media channels the thought of using a brochure to market your business could seem old fashioned to some. With all of these high-tech marketing measures, how does marketing through a brochure compare?

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Topics: Opinion, Marketing