We are thrilled to announce the rollout of our new Carbon Balanced Print logo, reflecting the updated branding of the World Land Trust (WLT). This fresh and exciting design represents our ongoing commitment to sustainability and offsets the carbon impact of print production, all while embodying the environmental values we stand for.
KEY INFORMATION:
At B&B Press, our mission has always been clear: to offset the unavoidable carbon impact associated with our print production through meaningful conservation efforts.
Same Purpose, New Look:
The new logo aligns with World Land Trust’s refreshed branding but retains its original purpose. It signifies that your print materials are Carbon Balanced, meaning the unavoidable emissions associated with their production have been offset through land conservation.
Logo Usage:
From 17th October, any print jobs with us will feature this new logo if you request it. It’s simple to use, just like the old one!
Phasing Out the Old Logo:
While we’re excited about the new design, the old logo won't be retired immediately. If you currently use the old logo, there’s no rush—over time, it will be gradually phased out, allowing you to transition at your own pace. We'll be doing the same.
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The Story Behind the New Logo.
Like the environment it’s committed to protecting, World Land Trust (WLT) is constantly evolving. New projects, new countries, new solutions—the global conservation charity understands that if it is to make a lasting impact on the world, it must shift and transition to keep up with the many challenges it faces.
Alongside the protection of over a million hectares of land and nearly 13,000 animal and plant species, WLT has unveiled a new vision to increase awareness of the charity and scale up its activities.
The WLT has spent the last 12 months closely examining their mission, strategy, and vision. This reflection has led to a new brand sentiment: “Actions that create incredible chain reactions.”
The guiding principles include:
- We Will Be Confident: Proud and confident in our cause, but never brash or glib.
- We Will Be Transparent: Genuine and grounded, what we say is what we do.
- We Will Be Optimistic: Celebrating positive changes happening around the world and maintaining enthusiasm for the difference we can collectively make.
As part of this branding evolution, WLT has redesigned its logo, transitioning from a pair of green leaves to a Red-Eyed Tree Frog. This iconic species was chosen to create wider appeal and symbolise the interconnectedness of all life on Earth.
Amphibians are crucial indicators of environmental health; a staggering 33% of amphibian species are on the brink of extinction, with habitat loss and climate change as the primary drivers of this decline. This highlights the importance of WLT's mission.
Why Carbon-Balanced Print Matters?
Choosing Carbon Balanced Print means that you are actively helping to balance the carbon footprint of your print projects by funding the preservation of crucial ecosystems around the world. In partnership with the World Land Trust, we ensure your print contributes to the protection of vital habitats, playing a key role in combating climate change.
