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Recent Posts

Offline Marketing: Does it Work and When Should You Use It?

Posted by B&B Press on 04 June 2019

Offline marketing has had a resurgence with an Event Marketing Report revealing that 95% of marketers prefer live events (which is a form of offline advertising) as it helps them build connections. But there are so many more innovative offline tactics you can still take advantage of.

Here’s why offline marketing does work and some brilliant real-life examples to back it up.

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Topics: Marketing

Where Does Print Marketing Stand in Today's Digital World?

Posted by B&B Press on 23 May 2019

Someone might try and tell you that print marketing is dead. “What’s the point creating that brochure when you can spend your money on paid search instead?” These people are wrong and you have our permission to ignore them completely. The rise of digital marketing doesn’t spell the end of print; it simply changes the way that print should be used.

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Topics: Print Tips, Marketing

5 Innovative Ways to Boost Brand Awareness for Every Business Size

Posted by B&B Press on 07 May 2019

Boosting your brand awareness is obviously very important. When your target audience knows about your brand, your products and services are more likely to sell and eventually, you’ll have brand advocates that love shouting about your business.

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Topics: Marketing

5 Brilliant Marketing Tips and Tricks You Should Know About

Posted by B&B Press on 03 May 2019

Year on year, marketing techniques and tips continue to evolve. However, one thing that doesn’t change is that effective marketing is necessary for your business to reach its true potential. You can have the best content, product or service in the world, but marketing it correctly is what’ll make it reach the right people at the right time.

Here are five great marketing tips and tricks that you should be aware of in 2019.

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Topics: Event Marketing

The Top Marketing Trends of 2019 and How to Jump Onboard

Posted by B&B Press on 26 April 2019

The fast-paced world of marketing is continuously developing so it’s important to stay on top of the latest trends. The need for marketing is obviously crucial, but so is jumping on the relevant trends to stay ahead of the competition. It’s one thing to know what’s hot in the industry but it’s another to implement them in your own marketing strategy.

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Topics: Marketing

6 Marketing Challenges and How to Overcome Them

Posted by B&B Press on 19 April 2019

Marketers have to keep an awful lot of plates spinning at one time. There are demanding customers, sceptical superiors and just when you think you’ve cracked it, there’s a whole new technique the marketing world is going crazy for.

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Topics: Marketing

How to Forecast a Direct Mail Budget

Posted by B&B Press on 21 March 2019

Direct mail is still proving to be a go-to method for many marketers, with the latest Advertising Association/Warc Expenditure Report revealing that ad spend for direct mail has increased by almost five percent to a record £22.2 billion.

From the format of direct mail to the plans you have in place, a lot of factors can change the budget you put towards your next campaign. Here’s how you can forecast a direct mail budget to set you up for success.

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Topics: Marketing

Still Debating the Effectiveness of Print Advertising? Here are 10 Killer Print Campaigns to Make You Look Twice

Posted by B&B Press on 13 March 2019

It’s easy to think that print advertising isn’t going to work in today’s increasingly digital world. That’s certainly not the case. In fact, studies have shown that people are 70 percent more likely to remember business seen in print compared to online - so it comes as no surprise that the major companies below decided to create some of the most effective print campaigns around.

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Topics: Marketing

What’s Included in a Marketing Budget?

Posted by B&B Press on 06 March 2019

Whether you’re a start-up business or a well-established brand, it’s important that your marketing budget is spent a lot smarter each and every year. From aspects like social media and print marketing right through to things many companies might overlook, such as video marketing, website security and so much more, we’ve got it all covered.

So, if you’re wondering what’s included in a marketing budget, then this blog post will outline the areas where you need to focus on.

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Topics: Marketing

B&B Press and Digital 22 Win HubSpot Sales Enablement Impact Award

Posted by B&B Press on 28 February 2019

Working with the right digital marketing agency can work wonders. Fact. There’s a boost of creativity, expertise in all areas of marketing ranging from content to email marketing and even a greater level of consistency where you know you can rely on them to deliver results.

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Topics: B&B Press News

9 Key Questions to Ask a Printing Company

Posted by B&B Press on 20 February 2019

There are now around 10,500 print management companies in the UK, so finding the perfect one to work with can be a challenge. Before signing on any dotted lines, take the opportunity to talk to a potential print company to get an idea of what a working relationship with them will be like.

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Topics: Print Tips

7 Signs You've Found the Right Print Company

Posted by B&B Press on 13 February 2019

With so many different print management companies to choose from, it’s difficult to know if you’ve made the right decision when you finally make your choice. To put your mind at ease, here are seven signs that you’re working with the right print company.

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Topics: Print Advice

How to Measure the Effectiveness of a Print Advertising Campaign

Posted by B&B Press on 05 February 2019

Run a digital advertising campaign and you can monitor click-through rates (CTR), social media engagements and goal tracking in Google Analytics to see how the campaign’s doing. These tools are useful when it comes to adapting the campaign if you aren’t getting the desired results.

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Topics: Marketing

How to Choose an Effective Direct Mailing List

Posted by B&B Press on 21 January 2019

Businesses are always on the hunt for new customers, but it’s not just as simple as that. You’ve got to know where to find them and how to approach them in the most effective manner. If you look in the wrong places and use the wrong medium to try and attract new customers, it’s not going to be very effective at all.

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Topics: Marketing

Questioning the Value of Print Advertising? Here's Why You Shouldn't

Posted by B&B Press on 10 January 2019

As technology has rapidly evolved and grown over the past decade, many businesses have started to neglect and question the power that the more traditional methods of advertising possess.

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Topics: Marketing

What is Web to Print?

Posted by B&B Press on 03 January 2019

Web2print offers online tools for creating high-quality, consistent printing jobs for your business. It’s sometimes referred to as “remote publishing” or a “print e-commerce solution”, so don’t be confused if you come across these terms when looking for the right print supplier.

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Topics: Print Advice, Marketing

What's the Difference Between Embossed and Debossed?

Posted by B&B Press on 03 January 2019

Embossed and debossed printing are both popular techniques that can create the kind of printed pieces that stand out where many others fall flat. They’re the invites that embody a day of elegance and those eye-catching business cards that you can’t stop running your finger over. But what is the difference between embossed and debossed printing? And which one suits your needs the most?

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Topics: Print Techniques

Emboss vs. Deboss - What are the Benefits of Both Techniques

Posted by B&B Press on 24 December 2018

If you’re trying to elevate your printed marketing materials, both embossing and debossing are effective techniques to think about. There are benefits to both, but choosing the right method to suit your project can be difficult. We’ll outline the benefits of each to help you make the right choice for your specific needs.

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Topics: Print Techniques

Is Digital Foil Printing the Best Choice for Brochures?

Posted by B&B Press on 21 December 2018

Digital foil printing is actually very different from the traditional block foil printing method. Although we’re focusing on digital foil printing, both methods will leave your printed products with shiny, metallic accents so there’s no wrong answer on which method to pick - but traditional block foiling is a more popular option.

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Topics: Print Techniques

What is Foil Printing? - The Beginners Guide

Posted by B&B Press on 18 December 2018

Foil printing can be the all-important difference between an ordinary marketing material and a piece that’s both shiny and irresistible. If you’re looking for a unique way to add some class and sophistication to your printed project to make it look and feel more premium, then foil printing is the way to go. Here’s what foil printing is and what it’s good for.

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Topics: Print Techniques