Why Bespoke Printing Is Important For Selling Luxury Items

Posted by B&B Press on 19 October 2017

A lot needs to be taken into account when it comes time to print your brochures or leaflets. Your premium products need to be shown off in the highest quality possible so that it separates you from the competition, and it also separates your luxury products from those you can find in any ordinary store. Numerous factors come into play, but one of the most important to focus on is the printing aspect, which can determine whether the end result sees your product come off as luxurious, or something which readers aren’t impressed by. Here’s why bespoke printing is important selling luxury items.

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Topics: Opinion, Print Techniques, Print Tips, Marketing, LED UV Printing

How To Get High Quality Prints For Marketing High Quality Products

Posted by B&B Press on 17 October 2017

High-end businesses like yours can no longer rely on standard or outdated printing techniques if you’re trying to achieve and surpass your goals. In today’s digital age, the only way you’re going to draw interest from readers, stand out from your competition and showcase your premium products is by creating quality content to convey your message. So, here’s how to get high quality prints for marketing high quality products.

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Topics: Opinion, Print Techniques

Is LED UV Printing The Future?

Posted by B&B Press on 13 October 2017

With technology continuing to advance at a rapid rate, many assume that the printing world has been left behind, especially with the rise of social media. They couldn’t be more wrong, especially since printing in the UK alone had a turnover of £13.8 billion in 2016. Just look around you, print is everywhere from books to leaflets, brochures to labels - all of these items and more rely on print to convey their message. LED UV printing has quietly emerged as a popular technique more and more businesses are using to stand out from the competition? So, is LED UV printing the future?

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Topics: Opinion, Print Advice, LED UV Printing

Advantages of Pamphlets For Business In The Age Of Social Media

Posted by B&B Press on 03 October 2017

In this digital age that we’re in, plenty of businesses have already decided that they don’t need to rely on printing. Instead, they’ve opted to fully embrace the internet and are referring more and more people to their websites and social media pages, but are they missing out? Here are the advantages of pamphlets for business in the age of social media.

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Topics: Print Tips, Marketing

Future Of Printing Technology And How It Will Help Charities And Businesses Like Yours

Posted by B&B Press on 26 September 2017

With the increased use of social media and the advancements of technology, a big assumption from charities and businesses is that printing might be a thing of the past.

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Topics: Print Techniques, Print Tips, Marketing

How Effective Are Brochures In Marketing?

Posted by B&B Press on 19 September 2017

With the rise of digital marketing and advertising through social media channels the thought of using a brochure to market your business could seem old fashioned to some. With all of these high-tech marketing measures, how does marketing through a brochure compare?

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Topics: Opinion, Marketing

Advantages And Disadvantages Of Brochures For Schools And Colleges

Posted by B&B Press on 19 September 2017

It's understandable to wonder whether using flyers, leaflets and brochures are still an effective marketing tool for schools, colleges and universities. Think about it, when you’re on a train in the morning, you might see only a handful of people taking in information from a physical newspaper, while the majority will be soaking up the same news from mobile phones or tablets.

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Topics: Opinion, Marketing

What Is Litho Printing vs Digital Printing In Plain English

Posted by Anna Liversidge on 12 September 2017

As technology improves within the printing industry more and more ways of commercial printing are being introduced; therefore there are a lot of options to choose from when it comes to your marketing material. Litho and digital printing are the two most common types of print. Let’s answer, "what is litho printing vs digital printing?"

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Topics: Opinion, Print Techniques

3 Beautiful Examples Of Leaflets With Killer Features

Posted by Sean Sylvester on 05 September 2017

Here’s a breakdown of three beautiful examples of leaflets. We have written this so that the leaflet you produce for your marketing campaign hits your audience right in the WOWZERS!

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Topics: Opinion, Print Advice, Marketing

Does Leaflet Marketing Still Work For Schools And Colleges?

Posted by B&B Press on 01 September 2017

Although leaflets have been used for many years by businesses, schools, colleges, universities and so on, there is always that big question of just how effective is leaflet advertising? Especially in this digital media age. When it comes to schools and colleges, word of mouth or feeder schools usually promote the next step pupils will take.

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Topics: Opinion, Marketing

Advantages And Disadvantages Of Leaflets For Advertising In 2017

Posted by B&B Press on 16 August 2017

Being in the digital age, marketing leaflets are often overlooked, they have been branded as old fashioned and ineffective, however there are many advantages of using leaflets to market your business or product. When done correctly, leaflets are visually appealing and contain useful information about the business or product. As long as paper is still being used, leaflets will never become obsolete and are still an effective marketing tool.

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Topics: B&B Press News, Opinion, Marketing

What Is Offset Printing & Does It Help Schools And Colleges

Posted by B&B Press on 15 August 2017

There are so many printing techniques and, if you don’t know anything about printing, they can be difficult to understand. Offset printing is the most commonly used form of printing used today and, despite the digital age, printing is still a very popular and effective method of marketing.

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Topics: B&B Press News, Opinion, Print Techniques

How To Design A Leaflet Which Helps Raise More Money

Posted by B&B Press on 28 July 2017

Coaxing charitable donations out of people is sometimes like swimming against the tide. An infinite amount of charities are all vying for a finite amount of attention on offer. There’s a lot of noise out there when it comes to general marketing information and gaining somebody’s attention well enough to promote a selfless act is even harder than selling a product.

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Topics: B&B Press News, Opinion, Print Advice, Charity & Education

What Is Litho Printing And Is It Still Relevant?

Posted by B&B Press on 26 July 2017

Litho, offset, lithographic, plate... it gets called all these things. You've probably heard that it's dead expensive and maybe even been told it's out of date. Rubbish. That's not true. Find out everything you need to know about litho printing.

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Topics: B&B Press News, Opinion, Print Techniques, Print Tips

BeBrilliant Event

Posted by Marketing Team on 20 July 2017

WE HAD A BEBRILLIANT TIME LAST WEEK, HERE'S WHAT HAPPENED!

We can’t believe it’s been a week since we held our first ever BeBrilliant event in Sheffield last week, we had an amazing time and the number of marketing folk that attended was 44 which is fantastic for our first ever event.

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Topics: B&B Press News, be-brilliant, Opinion

10 Ways To Make Marketing Leaflets Relevant In 2017

Posted by B&B Press on 19 July 2017

55% of visitors to your website spend less than 15 seconds reading it before they leave. Social media posts are scrolled through at ever increasing rates and attention spans have fallen by 33% since the year 2000.

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Topics: B&B Press News, Opinion, Marketing

Bleedin Heck & What The Crop: A Glossary Of 40+ Printing Terms

Posted by B&B Press on 19 July 2017

Crop. Absorption. Feeder. If you’re not familiar with printing terms, hearing them for the first time may cause some confusion. As printing professionals, printing terminology is like a second language to us. We’re always happy to explain the various definitions and meanings but we thought it’d be useful to provide a glossary of printing terms. An A to Z of printing terms and phrases.

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Topics: How-to, B&B Press News, Opinion

Royal Mail’s CBC service is going, what does it mean?

Posted by Marketing Team on 01 June 2017

Royal Mail’s CBC service is going, but what does it mean?

Come January 1 next year, the current barcode symbology that Royal Mail uses for its Cleanmail service will no longer exist.

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Topics: B&B Press News, be-brilliant, Opinion

Inbound marketing tactics for businesses | B&B Press

Posted by Marketing Team on 24 May 2017

Inbound marketing tactics you should be using right now

We all know inbound is in, right? Well, you will do if you’ve just read our last blog that’s dedicated to the machine that is inbound marketing.

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Topics: B&B Press News, be-brilliant, Opinion

Why inbound is the way forward | B&B Press

Posted by Marketing Team on 18 May 2017

Why inbound is the way forward

‘Inbound’ or ‘inbound marketing’ is the phrase that’s on most marketers’ lips these days. Unlike other marketing trends that are here one minute, and gone the next, inbound has been around for a while now and looks set to be sticking around for the foreseeable future.

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Topics: B&B Press News, be-brilliant, Opinion