How Effective Are Brochures In Marketing?

Posted by B&B Press on 19 September 2017

With the rise of digital marketing and advertising through social media channels the thought of using a brochure to market your business could seem old fashioned to some. With all of these high-tech marketing measures, how does marketing through a brochure compare?

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Topics: Opinion, Marketing

Advantages And Disadvantages Of Brochures For Schools And Colleges

Posted by B&B Press on 19 September 2017

It's understandable to wonder whether using flyers, leaflets and brochures are still an effective marketing tool for schools, colleges and universities. Think about it, when you’re on a train in the morning, you might see only a handful of people taking in information from a physical newspaper, while the majority will be soaking up the same news from mobile phones or tablets.

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Topics: Opinion, Marketing

What Is Litho Printing vs Digital Printing In Plain English

Posted by Anna Liversidge on 12 September 2017

As technology improves within the printing industry more and more ways of commercial printing are being introduced; therefore there are a lot of options to choose from when it comes to your marketing material. Litho and digital printing are the two most common types of print. Let’s answer, "what is litho printing vs digital printing?"

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Topics: Opinion, Print Techniques

3 Beautiful Examples Of Leaflets With Killer Features

Posted by Sean Sylvester on 05 September 2017

Here’s a breakdown of three beautiful examples of leaflets. We have written this so that the leaflet you produce for your marketing campaign hits your audience right in the WOWZERS!

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Topics: Opinion, Print Advice, Marketing

Does Leaflet Marketing Still Work For Schools And Colleges?

Posted by B&B Press on 01 September 2017

Although leaflets have been used for many years by businesses, schools, colleges, universities and so on, there is always that big question of just how effective is leaflet advertising? Especially in this digital media age. When it comes to schools and colleges, word of mouth or feeder schools usually promote the next step pupils will take.

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Topics: Opinion, Marketing

Advantages And Disadvantages Of Leaflets For Advertising In 2017

Posted by B&B Press on 16 August 2017

Being in the digital age, marketing leaflets are often overlooked, they have been branded as old fashioned and ineffective, however there are many advantages of using leaflets to market your business or product. When done correctly, leaflets are visually appealing and contain useful information about the business or product. As long as paper is still being used, leaflets will never become obsolete and are still an effective marketing tool.

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Topics: B&B Press News, Opinion, Marketing

What Is Offset Printing & Does It Help Schools And Colleges

Posted by B&B Press on 15 August 2017

There are so many printing techniques and, if you don’t know anything about printing, they can be difficult to understand. Offset printing is the most commonly used form of printing used today and, despite the digital age, printing is still a very popular and effective method of marketing.

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Topics: B&B Press News, Opinion, Print Techniques

How To Design A Leaflet Which Helps Raise More Money

Posted by B&B Press on 28 July 2017

Coaxing charitable donations out of people is sometimes like swimming against the tide. An infinite amount of charities are all vying for a finite amount of attention on offer. There’s a lot of noise out there when it comes to general marketing information and gaining somebody’s attention well enough to promote a selfless act is even harder than selling a product.

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Topics: B&B Press News, Opinion, Print Advice, Charity & Education

What Is Litho Printing And Is It Still Relevant?

Posted by B&B Press on 26 July 2017

Litho, offset, lithographic, plate... it gets called all these things. You've probably heard that it's dead expensive and maybe even been told it's out of date. Rubbish. That's not true. Find out everything you need to know about litho printing.

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Topics: B&B Press News, Opinion, Print Techniques, Print Tips

BeBrilliant Event

Posted by Marketing Team on 20 July 2017

WE HAD A BEBRILLIANT TIME LAST WEEK, HERE'S WHAT HAPPENED!

We can’t believe it’s been a week since we held our first ever BeBrilliant event in Sheffield last week, we had an amazing time and the number of marketing folk that attended was 44 which is fantastic for our first ever event.

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Topics: B&B Press News, be-brilliant, Opinion

10 Ways To Make Marketing Leaflets Relevant In 2017

Posted by B&B Press on 19 July 2017

55% of visitors to your website spend less than 15 seconds reading it before they leave. Social media posts are scrolled through at ever increasing rates and attention spans have fallen by 33% since the year 2000.

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Topics: B&B Press News, Opinion, Marketing

Bleedin Heck & What The Crop: A Glossary Of 40+ Printing Terms

Posted by B&B Press on 19 July 2017

Crop. Absorption. Feeder. If you’re not familiar with printing terms, hearing them for the first time may cause some confusion. As printing professionals, printing terminology is like a second language to us. We’re always happy to explain the various definitions and meanings but we thought it’d be useful to provide a glossary of printing terms. An A to Z of printing terms and phrases.

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Topics: How-to, B&B Press News, Opinion

Royal Mail’s CBC service is going, what does it mean?

Posted by Marketing Team on 01 June 2017

Royal Mail’s CBC service is going, but what does it mean?

Come January 1 next year, the current barcode symbology that Royal Mail uses for its Cleanmail service will no longer exist.

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Topics: B&B Press News, be-brilliant, Opinion

Inbound marketing tactics for businesses | B&B Press

Posted by Marketing Team on 24 May 2017

Inbound marketing tactics you should be using right now

We all know inbound is in, right? Well, you will do if you’ve just read our last blog that’s dedicated to the machine that is inbound marketing.

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Topics: B&B Press News, be-brilliant, Opinion

Why inbound is the way forward | B&B Press

Posted by Marketing Team on 18 May 2017

Why inbound is the way forward

‘Inbound’ or ‘inbound marketing’ is the phrase that’s on most marketers’ lips these days. Unlike other marketing trends that are here one minute, and gone the next, inbound has been around for a while now and looks set to be sticking around for the foreseeable future.

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Topics: B&B Press News, be-brilliant, Opinion

How the GDPR will impact the printing industry | B&B Press

Posted by Marketing Team on 09 May 2017

The GDPR is coming…here’s everything you need to know about it

After years of attracting worldwide speculation and debate, The General Data Protection Regulation (GDPR), is virtually upon us.

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Topics: B&B Press News, be-brilliant, Opinion

Is your printing meeting the right standards? | B&B Press

Posted by Marketing Team on 04 May 2017

Is your printing meeting the right standards?

Quality matters. Whether that’s making sure the meals we order when go out are as delicious in reality as they sound on the menu or that we’re served promptly and politely during our regular supermarket shop.

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Topics: B&B Press News, be-brilliant, Opinion

What’s the big deal about domain names? | B&B Press

Posted by Marketing Team on 13 April 2017

What’s the big deal about domain names?

Back in 1985, the year the first ‘.com’ domain was registered, there were reportedly a grand total of six registered domain names in existence. The Domain Name System (DNS) was officially up-and-running, which meant no more having to remember a long string of numbers (remember that?!)

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Topics: B&B Press News, be-brilliant, Opinion

Professional printing mythbuster | B&B Press

Posted by Marketing Team on 06 April 2017

Five common myths about professional printing dispelled

Are you looking for ways to meet deadlines and elevate your brand without ever having to compromise on quality?

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Topics: B&B Press News, be-brilliant, Opinion

Be Brilliant: Marketing Challenges: Lack of Budget

Posted by Marketing Team on 30 March 2017

Intro

Here at B&B Press we work alongside Marketing Managers and Marketing Teams day in day out to advise, guide, support, produce and deliver inspiring, engaging printed collateral.

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Topics: B&B Press News, be-brilliant, Opinion