When you think of eco-friendly printing, there are lots of things to consider. Using recycled paper is probably one of the first things that spring to mind, but there’s more to it than that. Creating eco-friendly print involves the whole process, not just the materials. One method to consider is digital printing.

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Widely used and cost-effective, digital printing is an eco-friendly print method for multiple reasons.

When Is Digital Printing Used?

Digital printing is ideal for short runs and personalisations. It offers endless options when it comes to making a real impression with your marketing material.

Personalise your print with variable data printing for images, names, colours and mail-merged addressed items.

The efficiency of digital printing makes short-run, quick turnaround full colour printing a totally viable option. 

Choose Carbon Balanced Digital Print

This is when the CO2 emissions from the entire print process have been measured, reduced and the remaining unavoidable CO2 emissions created in the print operation are Carbon Balanced.

Only a Carbon Balanced Printer can offer you this digital print solution but it’s worth considering. Taking positive action with Carbon Balanced Print helps combat global warming and will deliver against your corporate social responsibility.

The Carbon Balanced Print solution will provide a unique registered Carbon Balanced Print logo included on the job which will help enhance your brand, even on the smaller print runs.   

Use Carbon Balanced Paper

If the paper has been Carbon Balanced, it means the average CO2 created during the entire paper production and mill delivery has been offset. Printing digitally on Carbon Balanced Paper is another way you can make your printed materials a little kinder to the environment.

Print resourcefully using Web2Print 

A Web2Print storefront and digital print are a perfect pair. With this solution you can store your artwork on a secure server, safe and ready to be accessed when you need to place a quick online print order. There’s no time or energy wasted creating and proofing new artwork time after time. 


Using a Web2Print storefront your team can create on-brand collateral through templated design that can be digitally printed, quickly and in smaller quantities. This can be a much more efficient and resourceful way to order printed materials within your organisation, only ordering what you need resulting in much less waste. 

Prevent Waste Through Less Consumption

All printing requires paper or some other form of substrate to print on - that’s a given. However, traditional printing types need more raw materials than digital printing does. In particular, digital printing doesn’t use a bespoke printing plate for each print job which is usually thrown away after use.

Digital printing needs no intricate set-up and uses an electric charge to place the ink onto the paper, so hardly any waste is produced. Plus, if you choose to print on recycled paper, it lowers the overall raw material required. Fewer materials equal a smaller environmental impact.

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Discover the Ways of Eco-Friendly Printing

Our checklist covers all the ways a printer can be eco-friendly and the things you should look out for.  From choosing sustainably sourced paper to LED UV printing, use our checklist to green up your printing projects.

Click the link below to get started.

Download The Green Checklist

Topics: Print Advice