You have the high-quality products and the beautiful showroom, now all you need is the customers. Word of mouth can only go so far, but print and digital marketing combined can entice customers that otherwise may not have ventured into your showroom.
Here are 10 creative marketing ideas for showrooms to inspire you and increase footfall to your showroom.
- Bright, Engaging Leaflets to Draw Customers In
- Become a Wordsmith and Start a Blog
- Get Techy With Chatbots
- Enticing Window Displays
- Everybody-Loves-A-Freebie Gift
- Unique Display Materials
- Represent Your Brand With Staff Merchandise
- Update Building Signage
- Support a Charity You Care About
- Delight Your Customers
1. Bright, Engaging Leaflets to Draw Customers In
First things first, you need to let people know about where they can visit your showroom. Leaflets are one of the most common ways to market a business and are a great way to raise awareness of your brand. However, with so many leaflets being pushed through letterboxes, it’s important to make sure your brand stands out from the rest. From bold colours to simplistic designs, there are a variety of ways to do this and make a good first impression.
Bright, bold colour palettes really give leaflets a punch and attract attention. Take a look at this eye-catching, memorable leaflet B&B Press created for Sheffield City Region. Although we’ve classed it as a leaflet, it’s so much more than that - it’s interactive cardboard engineering.
After opening the front cover, you’re presented with a tab on the right edge. As you pull the tab, the pages are revealed. Reading this leaflet is an experience that isn't easily forgotten.
2. Become a Wordsmith and Start a Blog
It may not seem like a blog would work for your industry, but for highly visual product offerings like home improvements, there’s value in promoting yourself as an expert through a blog on your website. By sharing your knowledge of the industry, as well as any tips and related topics within your sector, you’ll grow an audience that listens.
For example, a blog titled ‘Feng Shui Tips for Your Home’s Main Entrance’ or ‘Top 5 On-trend Doors for 2020’ could provide your audience with the knowledge they need to make a decision on which product frame best suits their needs. This knowledge would be found on your website and will introduce them to your products and showroom.
3. Get Techy With Chatbots
The way consumers use websites is constantly evolving and chatbots are just one of the ways to improve customer experience and attract them to your showroom. By creating a chatbot that gathers any information necessary while also guiding customers around your site, customer relations improve.
4. Enticing Window Displays
Window displays are a form of art. Creative and appealing, they’re a great way to advertise promotions and grab the attention of passersby. And they can be anything you want them to be - an exotic location, a humorous statement or a welcoming message. By presenting a clear statement with your window display, you’ll create an air of intrigue that will entice people to come into your store.
You could even create window displays in locations away from your shop to reach a different audience.
5. Everybody-Loves-A-Freebie Gift
Everyone loves a freebie and a free gift with a purchase is the perfect way to provide additional value to customers. Plus, if used correctly, you can attract more people to your showroom by advertising the free gift as only available in store and you can even set a minimum purchase requirement to increase the order size.
6. Unique Display Materials
How you present your product is just as important as what your product does. It must be presented in a way that’s attractive and appealing to your customers. Take a look at this display box we crafted for James Hardie.
James Hardie wanted a slick, well designed, durable display box to showcase all their samples. To create this particular product, we used a silk art lid liner, LED UV print and finished it with an anti-scuff laminated material. Unique and bespoke, it’s the perfect way to showcase samples.
Ensuring your showroom is light and inviting is equally important and there are a variety of ways you can brighten it up and attract more customers. At B&B Press, we offer wall mounting and freestanding lightboxes that are perfect for brightening up retail environments, reception areas, events and exhibition stands. These are fully lit by LED, providing full illumination with no dark spots that’s cool to the touch and has low voltage.
Lightboxes add a unique, eye-catching touch to showrooms, so much more so than an ordinary display banner would.
7. Represent Your Brand With Staff Merchandise
Hoodies, t-shirts and bags - there are so many wearable options you could print your brand logo on. By creating a hoodie that’s comfortable and showcases your brand, your employees can represent your business outside of the office and attract customers.
8. Update Building Signage
Tired, worn and grotty signage is the surefire way to repel customers - in fact, some customers may even think you’re out-of-business if your outside building looks run down enough. By updating the outside of your building with a bold, striking sign, customers will be more likely to enter your showroom and will know you take pride in your products.
9. Support a Charity You Care About
There are so many charities you could align your business with to raise more awareness for a great cause and drive footfall to your showroom and loyalty to your brand.
A charity we’re passionate about here at B&B Press is World Land Trust. Protecting our rainforest areas of significant biodiversity is so important to the future of our planet and that is exactly what the World Land Trust does.
If you’ve watched David Attenborough’s Netflix film, you’ll truly appreciate how important it is that we take action now.
Studies have shown that 55% of young people in the UK said they would be more loyal to organisations who were reducing their carbon footprint. This is a great example of how you can engage with your audience whilst doing a charitable deed.
If you want to take positive action and do something to make a difference, support World Land Trust. One way you can do this is by choosing to carbon balance your printed materials used within your showroom - FYI we can totally help you out with that.
If you already have a chosen charity that has a synergy with your brand, the same theory applies and you can connect with your audience emotionally whilst doing something really positive.
You could even use the signage and display materials we mentioned in point 8 to communicate your support of your chosen charity across your business.
If you decide to support World Land Trust through carbon balanced print, you’ll be issued with a certificate to tell you the amount of CO2 balanced and the area of land protected as a result of your action. This achievement can also be printed as a roller banner and both can be displayed proudly in your showroom to demonstrate and communicate your commitment to reduce your carbon impact.
10. Delight Your Customers
After a purchase, a fantastic way to stand out from your competitors and improve the customer experience is to go the extra mile. Just because the purchase has been made, it doesn’t mean it’s the end of the journey for you and your customer, when it could just be the beginning.
Reach out to them after the sale with a personalised email or printed thank you note, or even better, do both. You want them to return to your showroom or recommend their friends and family to visit, right? After all, word-of-mouth is still one of the most trusted forms of marketing.
Plus, by accompanying the thank you note with your latest brochure, you can upsell your products and invite customers to see for themselves at your showroom.
Take a look at this brochure for Deanta that B&B Press had the pleasure of creating. With over 60 years’ experience, we know how important it is to ensure the print comes out perfectly to create the ‘wow’ factor our clients desire.
For this particular brochure, we used full colour throughout and a silk cover and inner pages to really showcase Deanta’s products.
To discover what we can do for your next brochure, contact us today.
Attract More Customers To Your Showroom
At B&B Press, we have over 60 years’ experience in helping our clients attract more customers to their business. Whatever you're selling online or in your showroom, we have the print expertise needed to bring your next campaign to life.