Why is this job brilliant?
Varsity is a showcase and celebration of student sport in the city of Sheffield and it’s always a pleasure to print for a privileged event.
We have been producing this programme for 3 years now and what may appear to be a straightforward print project has many challenges for the average print company due to the amount of solid ink, the ink coverage and the uncoated materials the customer requested to reinforce the brand.
With striking photography against a black background we needed to ensure that the photos remained vibrant with no loss in definition due to the uncoated material all to a very short leadtime which was 3 days from receipt of artwork.
We used our LED UV litho technology to produce the project, the colours remained vibrant and the images crystal clear, as the sheet is dried instantly there is no absorption into the paper and no loss in detail. This added to great photography and a simple yet effective design style produced stunning results in a quick turnaround time that would not of been achievable with traditional print techniques and with no rub marks or set off on the contrasting white areas.
Job: Varsity 2018 Programme
Size: A5 Portrait
Print: LED UV
Finishing: Saddle stitched
LIKED SHEFFIELD STUDENTS' UNION JOB?
Sheffield Students' Union were thrilled with how their Varsity programme came out and the sharpness of the images on the black background really brought them to life.
If you liked the look of this programme and what LED UV litho technology can produce, get in touch with one of the team members here at B&B Press and we'll make your next project, a BeBrilliant one.