Magnet Kitchens

• Client: Magnet Kitchens
• Location: Leeds
• Date completed: 2024

Customer Success Story:

Magnet Kitchens is a leading provider of high-quality kitchens in the UK, known for their innovative designs, commitment to excellence, and strong focus on sustainability. With a rich heritage and a vast network of stores, Magnet caters to both trade professionals and individual customers, delivering tailored kitchen solutions that combine functionality and style.

Over the years, B&B Press has become an indispensable partner for Magnet Kitchens, consistently delivering innovative and high-quality print solutions tailored to their unique needs. From implementing their transformative Web2Print system to providing exceptional support and training, our contributions have significantly streamlined Magnet’s print operations. The Web2Print system isn't limited to the marketing team; it's utilised by all 200 stores, each equipped with accounts and logins, allowing their teams to access exactly what they need. Our ability to adapt to the dynamic requirements of Magnet’s business, coupled with our steadfast commitment to sustainability, has ensured a seamless and effective collaboration. This partnership has not only enhanced Magnet's marketing strategies but also fortified their dedication to environmentally responsible practices, making a substantial impact across their entire network.

Project: Magnet's Trade Day

We have collaborated on numerous projects, each presenting unique and often challenging requirements. One particularly demanding project involved branding an off-the-shelf spinning wheel for Magnet's Trade Days, proving the true meaning of B&B Press providing bespoke print services. We collected a wheel from one of Magnet’s stores to use as a prototype, designing, producing, and delivering the branded covers within a matter of weeks. This project is just one example of how we react and support our customers, handling a wide range of needs for Magnet Kitchens and consistently delivering high-quality solutions. 

Their Challenge

Printing Challenges: Magnet Kitchens faced various printing challenges that demanded innovative and flexible solutions. A significant issue was managing intricate print requirements for their events, such as branding off-the-shelf products. 

Project Obstacles: The dynamic nature of Magnet’s business often led to evolving requirements and deliverables. Despite thorough planning, changes were frequent, necessitating a print partner who could adapt quickly and efficiently to new demands.

Importance of Print in Marketing: Print materials are vital for Magnet and their Trade counters, as the in-store experience is crucial to trade professionals who regularly visit stores to collect materials they need from stock. Additionally, print played a crucial role in their store network’s marketing strategies, enabling effective off-site customer prospecting and competitive positioning.

Commitment to Sustainability: Sustainability is at the core of Magnet Kitchens' business ethos. They continuously review their end-to-end processes to ensure environmental targets are met. Magnet needed a print partner who shared their commitment to sustainable practices.

Our Solution

Web2Print Service: We implemented a Web2Print system that transformed how Magnet Kitchens managed their print requirements. This system allowed the store network to create bespoke POS materials, maintain displays, and streamline supplier interactions, significantly reducing administrative burdens.

Support and Training: B&B Press provided exceptional support during the setup and launch of the Web2Print portal. They engaged with Magnet’s other suppliers, integrating them into the portal to ensure a seamless experience. Additionally, we assisted in onboarding store colleagues, and developing user guides and video tutorials to facilitate compliance and ease of use.

The Results

Project Success: A standout project involved the branding of an off-the-shelf spinning wheel for Trade Days. Despite an initial machine issue causing alignment problems, we swiftly rectified the issue, resulting in high praise from our client for the quick resolution and the quality of the final product. 

Efficiency and Quality: Since partnering with B&B Press, Magnet Kitchens has seen significant improvements in cost savings, quality, turnaround times, and overall satisfaction. Issues are rare, but when they occur, we resolve them promptly with minimal effort required from Magnet.

Innovative Direct Mail: Our direct mail services has become a critical part of Magnet's marketing strategy, allowing for frequent customer engagement and retention. A recent successful project involved a creative Maltese cross format, demonstrating our ability to collaborate with Magnet’s creative agency to produce high-quality, effective marketing materials.

Sustainability: Sustainability was a key focus for Magnet Kitchens. Our World Land Trust Carbon Balanced Print accreditations aligned with Magnet’s environmental objectives, contributing to their sustainability targets and reinforcing their commitment to environmentally responsible practices.

By using B&B Press for their Maltese Cross and Mailing, Magnet Kitchens has balanced the equivalent of 794kg of carbon dioxide. This support will enable World Land Trust to protect 152m² of critically threatened tropical forest.