- Client: Twinkl
- Location: Sheffield
- Date completed: 2024
Customer Success Story:
Twinkl, a leading educational resources provider, faced significant challenges with their print products before collaborating with B&B Press. As a company dedicated to supporting educators, Twinkl’s printed materials had to reflect their commitment to quality, sustainability, and innovation. The limitations of their previous print suppliers were holding them back from achieving the high standards they set for their products. This case study explores how Twinkl overcame these challenges by working with B&B Press, resulting in better print quality, greater sustainability, and an ongoing successful partnership.
Their Challenge
Prior to partnering with us, Twinkl’s product print range was limited, primarily focusing on their Originals Books and Rhino Readers. Despite exploring additional print products, Twinkl encountered consistent issues with print quality. The final products they received did not reflect the high standards they aimed to deliver, particularly as their mission was to support educators with high-quality, professional resources.
On top of these challenges, Twinkl faced budget constraints and the need for bespoke print solutions, including custom sizes for certain projects. They had worked with other print suppliers before, but the quality was often inconsistent, and the service didn’t align with Twinkl’s specific needs, particularly in terms of sustainability and cost-effectiveness.
Our Solution
Twinkl discovered us through outreach from one of our team, who clearly explained the print services B&B offered. While initially hesitant due to past experiences with other suppliers, Twinkl was reassured by the account manager’s transparency and the quality of the first project we completed together.
For one of their key projects—the Twinkl Academic Planners—we provided a bespoke print solution, including custom sizing to meet Twinkl’s specific requirements. Throughout the process, we offered consistent support, helping Twinkl navigate their budgets and ensuring they received the best quality-to-price ratio. We also worked closely with them to deliver multiple samples and revisions, ensuring that the final products fit their campaign's needs perfectly.
Our commitment to sustainability also matched Twinkl's values. We offered FSC stock which was also Carbon Balanced, helping Twinkl minimise the environmental impact of their printed materials while still maintaining high-quality outputs.
The Results
Since working with B&B, Twinkl has experienced significant improvements in several key areas. They’ve seen a marked improvement in the quality and consistency of their print products, which has allowed them to expand their range of printed resources.
Additionally, the sustainability practices that we follow—such as Carbon Balanced Print and using FSC-certified stock have aligned perfectly with Twinkl’s own environmental objectives. This collaboration has not only helped Twinkl reduce its environmental footprint but also contributed to their efforts to create high-quality, sustainable educational materials. Twinkl’s trust in B&B has grown, and they now view us as a reliable partner in their print supply chain, with our services playing a crucial role in their marketing and product strategy.
