Timothy Taylor’s

• Client: Timothy Taylor’s
• Location: West Yorkshire
• Date completed: 2024

Customer Sucess Story:

Timothy Taylor’s is a renowned brewery known for its exceptional ales and dedication to quality. Established in 1858, the brewery has built a reputation for producing some of the finest beers in the UK, including the award-winning Landlord Pale Ale. Their commitment to excellence extends beyond brewing, encompassing all aspects of their business operations, including marketing and customer engagement.

Project: Walk & Cycle Leaflets

The primary goal of the Walk & Cycle leaflets were to encourage people to visit  Timothy Taylor’s pubs by offering a walking or cycling route in the area that starts and finishes at one of their pubs. This initiative promotes outdoor activity while incorporating a pint of Timothy Taylor’s ale at the end of the journey, thus combining healthy outdoor recreation with a social and enjoyable pub experience. The leaflets include a simple map to guide participants along the route.

Their Challenge

Before working with us Timothy Taylor’s faced a significant challenge in finding a printing service that matched their expectations in regards to friendliness and professionalism.

Our Solution

Choice of Stock: For this project, Timothy Taylor’s chose Horizon offset paper, an uncoated stock that we highly recommend. The use of offset on our LED UV press delivers fantastic results. It’s modern matte finish is not only visually appealing but also the easiest to recycle, as it's simply printed paper with no extra coatings. This aligns with Timothy Taylor's values and commitment to sustainability.

LED UV Print: Timothy Taylor's branding is distinctive, with their brand green playing a crucial role in their visual identity. Our LED UV Litho press is particularly adept at printing vibrant, consistent colours, ensuring that the Timothy Taylor’s brand green is rendered accurately and strikingly. This capability enhances the overall quality and impact of their printed materials, maintaining the integrity of their brand.

Environmental Impact: By using B&B Press for their print needs,  Timothy Taylor’s Brewery have now balanced the equivalent of 2,514 kg* of carbon dioxide. This support has enabled the World Land Trust to protect 480 m²* of critically threatened tropical forest to date. This partnership not only reinforces Timothy Taylor's commitment to quality and sustainability but also contributes positively to global environmental conservation efforts. If  Timothy Taylor’s had chosen a less sustainable printer, the environmental impact could have been significantly more detrimental. Traditional printing processes often result in higher carbon emissions, greater energy consumption, and increased waste.

*As of July 2024

We addressed Timothy Taylor's challenges by providing high-quality materials and ensuring a quick turnaround for delivery. Our service was friendly and efficient, meeting their expectations and needs.

The Results

Print plays a vital role in Timothy Taylor's marketing strategy. The Walk & Cycle leaflets are sent out by post far and wide and are consistently picked up by tourists, highlighting the effectiveness of printed materials in their marketing efforts. By providing routes that start and finish at their pubs,  Timothy Taylor’s successfully attracts more visitors to their establishments, encouraging both outdoor activity and social engagement. This strategy has proven successful in multiple areas across the UK, broadening their customer base and enhancing brand visibility.