- Client: University of Salford
- Location: Manchester
- Date completed: 2020
We're constantly exposed to digital marketing - from in-app advertising on our smartphones to in-newsfeed adverts and emails. This makes us more adept at tuning them out so it's becoming increasingly difficult for marketers to have their content actually seen by customers.
It may seem easier and cheaper to send out the information to the potential student via email, but would they actually read it, or even open it? In contrast, print is simple, in a good way. It’s very memorable due to a combination of its traditional and tactile attributes.
Salford Uni wanted to make sure they left a lasting impression on their potential students and chose to do this through the power of print, for potential students who had received offers from the University, the eyecatching mailbox was sent out in the post containing a lanyard and information pack. A gesture like this helps offer a further inducement for the recipient to chose UOS for their higher education.
The print for this project was done on our LED UV press which keeps the colours bright and vibrant and consistent with the rest of their printed materials. Consistency is key when it comes to strong branding.
The entire visual concept was provided by our client based on a previous successful spec, we absolutely love making your print ideas a reality.
Our client said ‘B&B Press are always brilliant and go far out of their way to assist us with jobs’ adding ‘The turnaround time was fantastic, especially considering we had an almost unrealistic lead time.
The Mailing Box
Size: 188mm x 145mm x 20mm
Paper: 3D Silk 170 gsm - FSC®
Card: Invercote G 1 sided Board 350gsm - FSC®
Print: LED UV
Finishing: Box and wrap mounted onto E fluted board and lined, then die-cut to shape.
- The Map
Size: A3 folded to A6 to create 16 pages
Paper: 3D Silk Art 130 gsm - FSC®
Print: LED UV
- The Card
Size: 55 x 85mm Landscape
Paper: Splendorgel Extra White Digital Uncoated 340gsm - FSC®
Finishing: Attach Lanyard
Typical turn about time for a similar job: 10 - 14 days from approved print ready artwork.
This job includes fulfilment and mailing.
If all this has left you keen to explore the power of print get in touch. B&B Press can help make your next project a brilliant one.