Designing a brochure can be a tricky task. As well as looking smart and professional, your brochure must appeal to your target audience, reaching out to them in a way that resonates and fits perfectly with your branding. It's a task that's easier said than done. The first thing you can do is to choose the style of folding that will present your message in the most effective and striking way. Tri fold and bi fold are two of the most popular brochure folding options. Here's a breakdown to help you decide which to use.