Be Brilliant: Marketing Challenges #5: Align with your Sales Team


Here at B&B Press we work alongside Marketing Managers and Marketing Teams day in day out to advise, guide, support, produce and deliver inspiring, engaging marketing collateral.

We also pride ourselves on being your “Safe pair of hands” a “Helpful friend” and a “Good listening Ear” *
*some of the things our customers have recently said about us.

And whilst we’re sat drinking tea and eating biscuits with you planning how to get more engagement out of your marketing spend, we pick up on some of the day to day challenges you’re facing in your roles.

This is our fifth article in our Be Brilliant series looking at some of the challenges faced by marketing managers in 2016 and our thoughts on how you can best tackle them. 



“Sales see us as doing the fluffy stuff”

Like a marriage. Without marketing, you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy, your closing rate may depress you. Marketing and sales should work simultaneously, but for many of you in many companies they are departments that don't even speak to each other.

The solution

Back to basics. If we broke it down to the basics, marketing is everything that you do to reach and persuade prospects and the sales process is everything that you do to close the sale and get a signed agreement or contract. Both are necessities to the lasting success of a business. You cannot do without either process. The marriage of sales and marketing is a trend that will continue aggressively with the blur in activities that are now both sales and marketing related forcing greater levels of alignment to begin occurring between the two departments. In companies where there is a perception problem for marketing, consider making alignment with sales a priority for your annual goal and boldly put it forward as an overall business goal. The fact is Marketers need to work closely with sales so that their activities are directly attached with the revenue hitting goals of the sales team. Your marketing manager and sales director should work and complement each other nicely.

“The most difficult thing is the decision to act, the rest is merely tenacity”
– Emelia Earhart #BeBrilliant 

Talk to us about how to get your sales and marketing working seamlessly. Contact us or talk to one of our team
on 01709 710000

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